KR Branding

One of the clear conclusions resulting from the 2003 KR Alumni survey was that the majority of KR Alumni wanted to see the KR brand enhanced.  Although the responsibility for KR branding lies far beyond the responsibilities of the KR Alumni Club, in early 2003 we set off to play our part.

Our approach was, and still is, three fold, as summarised below:

  1. Articles - To have KR and KR Alumni Club related articles published in KR, Kellogg, local and global press, whenever possible.
  2. Visibility - To build the KR Alumni Club such that its name will be widely known within the global Kellogg environment, and will be associated with leadership, integrity and high standards.
  3. Branded items - To have KR and KR Alumni Club branded items manufactured and distributed to KR Alumni members, and selectively to Kellogg and to other Kellogg Alumni Clubs.

Three years later, we hope we've completed at least part of the intended journey.  KR and KR Alumni Club articles regularly appear in Kellogg-World magazine, on the Kellogg website, in the Recanati alumni magazine, and in respected local and International publications.  As a result of the KR Alumni Club having won 2 major Awards from Kellogg in the last 2 years, together with all the reasons the club won the Awards has undoubtedly raised the visibility of the KR Alumni Club on a global level.  Finally, every year since 2002, the KR Alumni Club has produced and distributed KR branded items.  2005 saw another step forwards, with items emblazoned with the KR Alumni Club's logo, as opposed to the KR logo, as in the past.

To summarise the KR branded items we have produced to date:

  • 2002 - KR Sweatshirts
  • 2003 - KR Beach towels and KR key-rings
  • 2004 - KR Sports bags, KR t-shirts, KR hand towels
  • 2005 - KR Alumni Club DVDs, KR Alumni Club t-shirts and KR Alumni Club Camping chairs
  • 2006 - KR Alumni Club umbrellas

 

 Above: The KR Alumni Club's new 2007 look, based on consistent branding for all joint Kellogg EMBA programs, worldwide

You can see more photos in the 'KR and KR Alumni Club Branding Gallery' within the Photo Album.

KR Sweatshirts - The first KR branded items, given away at the 2002 Deans Dinner
KR Sweatshirts - The first KR branded items, given away at the 2002 Deans Dinner

KR branded beach towel - 2003
KR branded beach towel - 2003

KR Branded key ring - 2003
KR Branded key ring - 2003

KR Branded sports bag - 2004
KR Branded sports bag - 2004

KR branded t-shirt (front) - 2004
KR branded t-shirt (front) - 2004

KR Branded t-shirt - 2004
KR Branded t-shirt - 2004

KR Branded hand towel - 2004
KR Branded hand towel - 2004

KR Alumni Club branded t-shirt - 2005
KR Alumni Club branded t-shirt - 2005

KR Alumni Club branded camping chair - 2005
KR Alumni Club branded camping chair - 2005

The KR Alumni Club logo - Branded the Club since mid-2004
The KR Alumni Club logo - Branded the Club since mid-2004

KR DVDs - 700 were distributed worldwide - 2004
KR DVDs - 700 were distributed worldwide - 2004

 

Office of Alumni Relations
Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208-2800
847.467.2586